By Lizane Füzy
STRENGTHS
What resources do you have?
What are your strengths compared to competitors?
What is your unfair advantage above your competitors?
WEAKNESSES
What about your idea can be improved to increase your chances for success?
What are your competitors doing better?
What resources are you missing or lacking in order to get going?
OPPORTUNITIES
What gaps are you seeing in the market?
How can you leverage your strengths?
Are their current hot topics/ trends you can use to your advantage?
THREATS
How can your competitors outperform you?
What could be a threat to the success of your startup?
Is any threat potentially a deal breaker for your startup?
Use a tool such as Miro or Freemind to start writing down what you can about your business ideas. This is not a business plan but merely a tool to help you structure your thoughts around your idea.